Marketing & Growth
Grow smarter. Engage faster. Convert better.
Our Marketing & Growth services are designed for forward-thinking Kiwi and Aussie businesses ready to attract, nurture, and convert customers — across every digital touchpoint.
Your Growth Engine
I help simplify the complex and unify your tools to deliver marketing that’s fast, scalable, and conversion-focused. Whether you’re launching your first campaign or refining an enterprise strategy, we tailor the right stack and strategy to your needs.
Your Digital Marketing Journey
From awareness to advocacy, we map your customer’s journey and deliver experiences that convert:
Awareness
Make your brand known
Digital advertising, content marketing, SEO
Engagement
Build interest
Social, SMS, personalised email, interactive web
Conversion
Turn interest into action
Lead capture, automation, CRM integration
Loyalty
Keep them coming back
Nurture campaigns, loyalty offers, custom journeys
Advocacy
Turn customers into champions
Reviews, referral loops, and community activation
Key Features
Email Marketing
Design and send beautiful email campaigns with automation, segmentation, and detailed analytics.
Social Media Management
Plan, schedule and manage posts across platforms. Engage with your community and monitor performance
SMS & Mobile Campaigns
Reach customers instantly with targeted text messages that drive action.
Marketing Automation
Set up intelligent workflows that respond to customer behaviour and keep your funnel flowing.
Events & Webinars
Promote, manage and track registrations for in-person or online events.
Customer Surveys & Feedback
Collect insights that help improve your offerings and deepen customer understanding.
Digital Workforce Enablement
Automation, AI, and human-like digital agents working together to fuel your marketing, engagement, and customer growth — seamlessly and around the clock.
Digital Channels
The platforms and touchpoints your business uses to connect with prospects and customers.
Examples include:
Website & Landing Pages, Email Marketing, SMS & Mobile Messaging, Social Media (Meta, LinkedIn, TikTok), Paid Media (Google Ads, Display, Programmatic), Search (SEO & SEM), Reviews & Referrals
Purpose:
To attract, engage, convert and re-engage your audience across every step of the customer journey.
Digital Agents
AI-powered tools that simulate human actions and decisions across your marketing stack.
Examples include:
Chatbots & Conversational AI (e.g., Intercom, Drift), Email Assistants (automated responses, journey triggers), Personalisation Engines (product recommendations, smart content), Virtual Sales Reps (lead qualification, call scheduling)
Purpose:
To offer always-on engagement, qualify leads, and personalise journeys at scale — without needing a large team.
Bots & Automations
Workflows and background scripts that trigger actions, sync data, and keep everything running smoothly.
Examples include:
Welcome Series & Abandonment Flows, Automated Lead Routing & Notifications, CRM Updates & Tagging, Cross-channel Scheduling, Retargeting Pixel Actions
Purpose:
To streamline tasks, reduce manual handling, and move prospects through funnels faster.
Intelligence & Insights
Dashboards, analytics platforms, and AI that interpret behaviour and guide optimisation.
Examples include:
GA4, Looker Studio, Hotjar, FullStory, Campaign Reports & ROI Dashboards, Predictive Lead Scoring, A/B Testing & Journey Mapping Tools
Purpose:
To learn from every interaction, optimise performance, and scale what works.
The Right Stack for the Right Stage
I help handpick and implement your tech stack — optimised for simplicity, speed, and scale. Not sure what’s right? I offer stack audits, setup, and ongoing optimisation.
- CRM: HubSpot Starter, Zoho, Brevo
- Email & SMS: ActiveCampaign, Klaviyo
- Web & SEO: WordPress, Elementor, RankMath
- Ad Tools: Google Ads, Meta Business, Mailchimp
- CRM: Salesforce, Dynamics 365
- Automation: Adobe Marketo, Pardot, Customer.io
- Data & Analytics: GA4, Looker Studio, Segment
- Experience Platforms: Sitecore, Contentful, Optimizely
Who It’s For
- Founders & Business Owners needing a clear path to market
- Marketing Managers juggling multiple platforms
- Sales & CX Leaders seeking integrated customer journeys
- Enterprise Teams looking to scale with agility
Why It Matters
Marketing is more than just promotion — it’s how you communicate your value and build trust. With the right tools, your business can move from reactive marketing to proactive engagement.
Let’s Grow Together
Want to future-proof your marketing and simplify your stack?
We’ll walk through your goals, assess your tech, and build a growth plan tailored for your business.