Command Your Brand in Real-Time
Powerful. Intelligent. Always On.
Introducing the Social Media Hub – your central command centre for monitoring, managing, and engaging across all social platforms. Stay ahead of the conversation, strengthen customer relationships, and protect your brand’s reputation – all from one place.
Real-Time Intelligence. Connected Conversations. Impactful Engagement.
The Social Media Hub by cdwyernz is a next-generation command centre designed to unify your digital voice, enhance brand engagement, and empower your business with real-time social intelligence. Whether you’re managing a campaign, responding to customers, or monitoring brand health, this solution gives you full-spectrum visibility and control across all social channels.
Built for modern organisations, the Social Media Hub bridges the gap between marketing, customer service, PR, and executive strategy—turning data into action and conversations into outcomes.
What It Does
- Centralises social media activity into a unified dashboard
- Monitors real-time conversations, sentiment, and trends
- Empowers teams to respond and engage across platforms
- Delivers rich insights to guide campaigns, service, and brand strategy
- Supports crisis and reputation management through structured workflows
Explore Your Social Media Hub
Real-Time Intelligence. Connected Conversations. Impactful Engagement.
Understand performance. Drive informed decisions.
Overview & Context
Purpose
The Reduction tab is the strategic foundation of your emergency management lifecycle. It brings together intelligence, policy, infrastructure, and community-driven action to minimise the impact of disasters before they occur. Powered by real-time data, predictive analytics, and integrated planning tools, the Hub turns foresight into action.
Use Cases
- Identify risk hotspots across New Zealand
- Inform long-term land-use, infrastructure, and funding decisions
- Support data-driven risk mitigation planning
- Engage communities in proactive resilience work
- Strengthen national compliance and regulatory alignment
- Track progress and share success stories
Audience
- National Emergency Agencies
- Civil Defence Coordinators
- Infrastructure & Urban Planners
- Local Government
- Iwi and Community Resilience Leaders
- Policy Advisors & Researchers
Dashboards
Real-time stream of brand, product, and campaign mentions from all connected platforms.
Current trending hashtags or topics relevant to your brand, industry, or region.
Live sentiment analysis (positive/neutral/negative) visualised by time, channel, and topic.
Real-time alerts for spikes in negative sentiment or volume, linked to predefined escalation criteria.
Panel showing influencer engagement, mentions, and share of voice.
Geo-tagged social activity – helpful for local campaigns, events, or crisis monitoring.
Split of activity across Facebook, LinkedIn, Instagram, X (Twitter), YouTube, TikTok, Reddit, etc.
Custom trackable keywords (e.g. competitors, services, events, CX themes).
➡️ Go to Manage
Organise, assign, and streamline social workflows.
Overview & Context
Purpose
The Reduction tab is the strategic foundation of your emergency management lifecycle. It brings together intelligence, policy, infrastructure, and community-driven action to minimise the impact of disasters before they occur. Powered by real-time data, predictive analytics, and integrated planning tools, the Hub turns foresight into action.
Use Cases
- Identify risk hotspots across New Zealand
- Inform long-term land-use, infrastructure, and funding decisions
- Support data-driven risk mitigation planning
- Engage communities in proactive resilience work
- Strengthen national compliance and regulatory alignment
- Track progress and share success stories
Audience
- National Emergency Agencies
- Civil Defence Coordinators
- Infrastructure & Urban Planners
- Local Government
- Iwi and Community Resilience Leaders
- Policy Advisors & Researchers
Dashboards
Unified inbox for DMs, mentions, comments, and replies across platforms with assign/reply/label/tag options.
Real-time overview of team responses, resolution times, and SLA adherence.
Rules-based routing for messages (e.g. assign complaints to Service, PR queries to Comms).
Pre-configured playbooks for escalating/responding to issues or media events.
Overview of scheduled posts, approvals, and status (live/draft/failed).
Central access to reusable brand-approved images, videos, templates.
Control access and responsibilities by user or team (internal or agency).
➡️ Go to Analyse
Understand performance. Drive informed decisions.
Overview & Context
Purpose
The Reduction tab is the strategic foundation of your emergency management lifecycle. It brings together intelligence, policy, infrastructure, and community-driven action to minimise the impact of disasters before they occur. Powered by real-time data, predictive analytics, and integrated planning tools, the Hub turns foresight into action.
Use Cases
- Identify risk hotspots across New Zealand
- Inform long-term land-use, infrastructure, and funding decisions
- Support data-driven risk mitigation planning
- Engage communities in proactive resilience work
- Strengthen national compliance and regulatory alignment
- Track progress and share success stories
Audience
- National Emergency Agencies
- Civil Defence Coordinators
- Infrastructure & Urban Planners
- Local Government
- Iwi and Community Resilience Leaders
- Policy Advisors & Researchers
Dashboards
Visual charts of likes, comments, shares, DMs, clicks – per channel, campaign, or time range.
Sentiment over time, key events correlation, comparison by channel or audience group.
Breakdown of top posts by engagement, reach, CTR, video views, etc.
Age, gender, location, platform preferences, and behaviours.
Track performance by campaign (paid and organic), showing reach, conversion, and ROI impact.
Compare brand activity and engagement against up to 5 competitors.
Summary of each channel’s performance, growth rate, and recommendations.
% of mentions or discussion your brand occupies in your sector.
➡️ Go to Engage
Identify risks. Reduce exposure. Strengthen resilience.
Overview & Context
Purpose
The Reduction tab is the strategic foundation of your emergency management lifecycle. It brings together intelligence, policy, infrastructure, and community-driven action to minimise the impact of disasters before they occur. Powered by real-time data, predictive analytics, and integrated planning tools, the Hub turns foresight into action.
Use Cases
- Identify risk hotspots across New Zealand
- Inform long-term land-use, infrastructure, and funding decisions
- Support data-driven risk mitigation planning
- Engage communities in proactive resilience work
- Strengthen national compliance and regulatory alignment
- Track progress and share success stories
Audience
- National Emergency Agencies
- Civil Defence Coordinators
- Infrastructure & Urban Planners
- Local Government
- Iwi and Community Resilience Leaders
- Policy Advisors & Researchers
Dashboards
Highlighted conversations to join, nurture, or respond to – filtered by priority.
Identify and engage with fans, influencers, and partners engaging positively with your brand.
Surface unresolved or high-priority customer queries needing personalised responses.
Plan and publish posts across channels with templates, calendar, and approvals.
Track customer journey from first mention to reply, conversion, or resolution.
Pre-approved responses by topic, tone, and scenario to enable fast, consistent replies.
Create or monitor polls and discussion prompts for proactive engagement.
Tag and report customer feedback themes to product, CX, or service teams.
➡️ Go to Monitor
Key Features
Real-Time Listening
Track brand mentions, customer conversations, and industry trends across Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Reddit, YouTube, and more.
Engagement Command Centre
Seamlessly manage interactions across platforms with integrated messaging, tagging, routing, and performance tracking.
Campaign & Brand Intelligence
Live dashboards showing sentiment analysis, engagement metrics, content performance, competitor benchmarks, and campaign outcomes.
Crisis & Reputation Management
Trigger alerts, manage escalation workflows, and respond rapidly to emerging issues or media events.
Collaboration & Workflow Integration
Connect your team using integrated tools like Slack, Microsoft Teams, Salesforce, or Zendesk, streamlining handovers and decision-making.
Built For
- Enterprise Marketing & Comms Teams needing real-time visibility and campaign control
- Customer Service Units seeking faster, context-aware responses
- Executive Leaders requiring brand, reputation, and customer insights
- Public Sector and Crisis Units needing transparency and rapid mobilisation
Outcomes That Matter
- Improved customer response times
- Reduced reputational risk
- Enhanced marketing performance and agility
- Stronger community engagement
- Executive-level insights with real business impact
Let’s Build Your Digital Nerve Centre
Discover how the Social Media Hub can reshape your digital presence, elevate your brand, and keep you ahead in a connected world.